Archive for the ‘Biology’ Category

Googling Your DNA
May 24, 2007
568427_test_tube_scene.jpg

Sergey Brin is helping finance his wife’s biotech startup, 23andMe. In other words, Google is investing in your DNA. Scared yet? Many people already have a disdain for Google.

23andMe’s mission is

[…] to connect you to the 23 paired volumes of your own genetic blueprint (plus your mitochondrial DNA), bringing you personal insight into ancestry, genealogy, and inherited traits.

Google’s goal (other than advertising) is to organize the world’s information. And what information is more relevant than your own genes? Imagine a future where you would be able to query Google about your genetic makeup.

Query: Should I eat that fatty meatball sandwich?
Google: We recommend that you don’t. High cholesterol runs in your family. [Ad: Low prices on Lipitor!]

Query: Should I become an artist?
Google: No, we recommend that you become an engineer. Your genes have a high geek-level count. [Ad: Buy hard drives at Amazon]

Query: Should I have kids now or later?
Google: Immediately. Your genetics show that you have a low fertility rate. [Ad: Get free fertility counseling]

Okay, so maybe this is a little overdramatic, but I believe that we’re headed this direction in the world of genetic profiling. Unlike most other people, I’m optimistic about the benefits that we’ll derive from such a keen understanding of our genes. I don’t mind giving up a little privacy about myself to Google (which I am already) if it means the potential of discovering a threat to my health that would otherwise be overlooked.

And anyway, if I really wanted to become an artist, I’m not going to let a Google query tell me what to do.