While I was filling up the tank today at a Shell, I noticed a video screen above the filling station. Yes, now we can all watch videos during those few minutes of dead time while waiting for tank to fill. I didn’t catch the name of the advertising agency, but it’s most likely GSTV, which provides a whole network of advertising and other content to gas stations.

It was actually pretty entertaining, even though it was all commercials. They’ve conducted various studies, and have found that most people don’t mind watching, and that they have a high brand retention as well. Looks like a win-win situation for consumers wanting a little bit of entertainment and advertisers wanting to fill every crack of free time with ads.

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