Coke Expands Empire with Vitamin Water May 29, 2007
Coke is buying Glaceau, the makers of Vitamin Water, for around $4 billion cash. And so Coke ungulfs yet another beverage on the supermarket shelves. Most people are shocked when they learn how many products are actually owned by Coke.
Recently, I’ve been getting into Vitamin Water. It’s marketed as pure water with vitamins. Sounds pretty good for a health conscious urbanite doesn’t it? The problem is that there’s controversy over how healthy it really is, since each 20oz container can contain up to 200 calories and 30g of sugar.
I don’t expect it to get any healthier once Coke is involved.
June 1st, 2007 at 1:58 pm
Coke is also developing a new type of natural sweetner (not sugar). I heard on NPR that it tastes a lot like real sugar or corn syrup. This article says it tastes like the other artificial sweetners currently used: http://www.forbes.com/feeds/ap/2007/05/31/ap3776070.html