It’s always amusing to see copycats in the Web 2.0 world. Mostly because it’s just so damn easy.

Is Happycampr ripping off Truemors. Both allow people to tell the world secrets that they know. And both use a Digg system to moderate the postings.

Even the graphics are similar:

Truemors is Guy Kawasaki’s newest controversial venture that was recently launched. It’s been met with criticism, mostly about how Guy has no experience in the rumor mill industry. My only criticism is that the system as it stands now is simply being used by firms promoting their own products. Not that I’m beyond that.

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