Last night, I finally had the chance to compare Heinz ketchup side by side to McDonald’s ketchup. I’ve always known that McDonald’s ketchup was different, but couldn’t accurately compare it to the nation’s favorite.
I have always advocated that there is something sultry and addicting about McDonald’s ketchup. I find myself smothering their breakfast sandwiches with it. As you can tell, I usually like ketchup on fast food.
I did a round of tastings between the two ketchups. I found that Heinz is better balanced, having all the flavors meld nicely. I found McDonald’s to be more salty, and have a less full tomato taste. I think the saltiness really does make it more addicting. When I crave fast food, I’m usually craving salt.
Actually, ketchup and sauce making is quite an art. I found a great piece about sauces. It goes through many of their origins, characteristics, and what makes them successful. It turns out that the main element of a good sauce is in the mix. You don’t want one flavor to overwhelm another:
The tasting began with a plastic spoon. Upon consideration, it was decided that the analysis would be helped if the ketchups were tasted on French fries, so a batch of fries were cooked up, and distributed around the table. Each tester, according to protocol, took the fries one by one, dipped them into the cup–all the way, right to the bottom–bit off the portion covered in ketchup, and then contemplated the evidence of their senses. For Heinz, the critical flavor components–vinegar, salt, tomato I.D. (over-all tomato-ness), sweet, and bitter–were judged to be present in roughly equal concentrations, and those elements, in turn, were judged to be well blended. The World’s Best, though, “had a completely different view, a different profile, from the Heinz,” Chambers said. It had a much stronger hit of sweet aromatics–4.0 to 2.5–and outstripped Heinz on tomato I.D. by a resounding 9 to 5.5. But there was less salt, and no discernible vinegar. “The other comment from the panel was that these elements were really not blended at all,” Chambers went on. “The World’s Best product had really low amplitude.” According to Joyce Buchholz, one of the panelists, when the group judged aftertaste, “it seemed like a certain flavor would hang over longer in the case of World’s Best–that cooked-tomatoey flavor.”
Interestingly enough, ketchup originated from Asia and Mexico. It’s just a mixture of tomatoes, vinegar, garlic, salt, pepper, and other savory spices. Although, I’ve never tasted a sauce from any other culture that is exactly like what we call ketchup. Perhaps Siricha would come close (some people even call it Vietnamese Ketchup, but that’s just wrong).
In the end, I believe it’s the sour notes from the vinegar that really draws us to ketchup. Sour tastes have an interesting property of savoriness that can’t be matched.