I still remember a time when Dannon made 8 oz. cups of yogurt. Dannon used to be my favorite yogurt (now it’s Brown Cow all the way). The 8 oz. cups were a perfect amount of yogurt. It was much bigger than those wimpy Yoplait cups (what is it with those inverted cups anyway? I find it’s hard to get all the yogurt out).

But suddenly, Dannon stopped all production on their 8 oz. cups, and moved to 6 oz. I was devastated. The 6 oz. cups just doesn’t provide enough yogurt for me. Rumor has it that the reason they moved to smaller cups was because Colombo stopped shipping their yogurts with the built in spoons. This lowered the bar on many yogurt companies, and “allowed” Dannon to stoop a bit lower.

I even wrote to Dannon, and got the generic response:

Our most recent market research indicates that most consumers prefer a 6-ounce container compared to our old 8-ounce size. The smaller product is just the right size to consume yogurt as a snack or as part of a meal.

Clearly, Dannon has lost touch with consumers like me who want a bigger snack. I say we all protest to have yogurts of many sizes that fit many people. What do you say?

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